By Marcie Barnes
For those of you unfamiliar with the term “lifestyle design,” it was coined by bestselling author Timothy Ferriss about five years ago in tandem with the writing and release of his first book, The 4-Hour Workweek. You can read all about it on his blog. In short, Tim is all about choosing the most efficient paths in life that lead to health and happiness. And he’s done the research to back up everything he says, trust me.
Now those of you who know me are aware of the fact that I have been a volunteer member of Tim’s team since the very early days of 4-Hour Workweek. I actually stumbled across Tim and his book before it became a bestseller, and was fascinated and inspired by his personal case studies and writing. That said, I give a great deal of credit to Tim and his books (his most recent one, The 4-Hour Body, actually delves into more detail about why eating “green”, in particular, is also almost always the best choice for your health as well as for the health of the planet). Both books have certainly improved my life and have given me, in part, the insight and motivation to bring you this site — where we will delve more deeply into the world of green lifestyle design.
In this video, circa 2008, Tim addresses each of the major categories that we will also be addressing here — mostly conservation, food and transportation-related questions from our friends at treehugger. Most importantly, he talks about the kinds of choices we can make in our lives to be more “green” – without doing things like living totally off the grid and raising our own food. Not that there’s anything wrong with that, of course. But because, as Tim says, that would be completely unrealistic for most of us…and we agree.
Without further ado, I present to you Mr. Tim Ferriss on green lifestyle design:
By Marcie Barnes
Panelists: Andrew Hutson – Project Manager, Corporate Partnerships for Environmental Defense Fund; Gary Lawrence – VP and Chief Sustainability Officer, AECOM; Jeff Nesbit – Executive Director, Climate Nexus; John Rooks – President and Founder, The SOAP Group; Brooke Buchanan – Director of Communications for Sustainability, Wal-Mart.
Perspectives on how to approach different audiences with a different narrative.
Nuggets from the panel:
Words like sustainability cause people’s eyes to glaze over all the time. What do we need to be doing differently? We need to be able to have a conversation. No one will use the word ‘climate’ in Washington right now. Don’t lead with ideas that threaten people’s core beliefs, etc. People seek out ideas that conform to their core beliefs. If you hear something that challenges your core belief, you tune it out or look for it’s fault(s).
You have to tell the story in a compelling way to each audience. We’re passionate but talk about it in sterile terms.
To most people ‘sustainability’ means nothing. Needs to be communicated that it’s about outcomes for humans, not the environment. It’s a great word for companies, executives, etc. but not for regular people. They understand simpler things like clean air, clean water.
The language in the national security and the ‘fundamental’ audiences is vastly different from in the environmental movement.
Wal-Mart does not plan to rate all of their products on their sustainability scale, they are working on it but there are too many.
The word happiness matters, sustainability tends to be all about risk. People like us can make a difference in the future in our species. The language problem is critical, we have to focus on the things that drive people’s daily concerns.
Correlation between evolution denialists & climate denialists – do not talk science with them, should be more about “creation care.” Recycling creates jobs, etc.
“We don’t need to save the planet, the planet will survive, we need to save us.” – Nesbit
We’ve dropped the moral argument, we need to make that argument without finger-wagging.
Empathy is very important when communicating with people who “don’t understand.”
“For the Bible Tells Me So” recommended to watch on Netflix. Unconditional love trumps all in difficult situations.
By Marcie Barnes
Panelists: Courtney Hight – Co-Executive Director, Energy Action Coalition; John Pflueger – Principal Environmental Strategist for Dell; Tom Brookes – Managing Director, Energy Strategy Centre; Bee Moorhead – Director of Texas Interfaith Power and Light.
Nuggets from panel:
More and more companies are publishing corporate responsibility reports. The climate movement is not an official one with a flag and a logo, but a defacto one. From the corporate perspective [Dell] pays attention to what customers want and ask for.
It’s not clear whether or not there is a climate movement. What is it? A left-wing campaign? A common agenda for change? A lifestyle choice? A new economic narrative? Is the left wing really inherently badly organized?
It is perceived to be a left wing issue, in the faith community, the synthesis is between rules and love, between two ways of engaging the world. About how do we live with each other. There’s not a movement that’s effective.
The movement is very fragmented. We need business, personal , individual, massive projects that the governement will invest in, people with coal plants nearby are already part of climate change issues, regardless of political affiliation.
It looks like there is a a positive ramp-up over time in recent years – a positive curve. The people occupying wall street have been personally impacted, climate change is not an immediate personal experience for most, but there are those dying from coal plant emissions, mining side-effects, etc…people are pissed and seeing the massive grip of corporate control and they decide to go wall street, we need to connect to that and learn lessons from that.
Graphic: Key Components of the Climate Change Denial Machine – should the climate movement go up against each point in order to move forward? None of the political agreements (Kyoto, etc.) are doing what they were intended to do. The debate in America is more intense but the rest of the world is also not “up to snuff.”
Addressing the real problem means addressing the money chain / corporate component and also making personal choices. It’s hard to pinpoint one bad guy in the climate movement (in comparison to pinpointing Wall Street, etc.) Campaign finance reform will be an important avenue. Our President is not talking about climate change, it has become a hush issue.
We need to organize better. On power – we’ve got to give the other side some space in order to start a conversation, not keep yelling at them.
By Marcie Barnes
Sharing what she learned after moving from NYC to Kansas.
In NYC she denounced climate denialists, in Kansas she has learned to understand their concerns. In NYC she talked about farmers, in Kansas she is learning to farm. Food connects to all of us, we cherish food.
Percentage of Americans who believe the globe is warming has risen to 83%, up from last year. We don’t like to believe things that don’t coordinate with our personal perception, we have been perceiving warm.
Research shows that there is only so much we can worry about at one time. The way to make information relevent, is to work within existing cares we already have, not something new.
Environmentalism is not just about climate, grids, etc. it’s also about our relationship to the earth and our connections with others. We are stewards of God’s garden and are commanded to cultivate and care for it. We are intrinsically connected to, not separate from, our ecosystem.
The conventional farmer shopping at Wal-Mart knows a lot more about climate cycles, the environment, etc. than she does. Large-scale agribiz is the only form of farming that has grown over the last  years.
“If you are what you eat, and especially if you eat industrial food, as 99 percent of Americans do, what you are is ‘corn’.” – Michael Pollan
Our access to food is becoming a luxury, food prices are predicted to rise without even considering the effects of global warming. For people of faith, this should be unacceptable. 9/10 of the world’s calories now come from 10 food commodities.
On genetically modified organisms (GMOs) – All the big GMO seed companies started out as chemical companies. They take the sovergnty of seeds out of the hands of farmers and into the hands of corporations. Whoever controls the world’s seeds controls the world’s food supply. Monsanto has 647 biotech patents & are the largest GMO seed producer. They are feeding the animals & the gas tanks with biofuels – most of the big NGOs who support these companies are heavily invested in them. They will supply seeds for free to farmers in need but require them to sign contracts [and buy their chemicals]. GMO seeds are a manipulation of natural DNA processes. Those traits would never naturally occur [as opposed to cross-pollination, etc.]
However the GMO seeds can cross-pollinate with heirloom or organic crops and contaminate them (and vice-versa). The smallest farmers with the fewest resources are the ones being sued by these companies for raising seeds that have been patented (due to cross-pollenation/seed drift). Terminator seeds have been genetically modified to not reproduce. Crop will grow normally but the seed does not generate.
Study on GMOs’ impact on pregnant women (gylsophate) showed that it showed up in 100% of blood/umbilical cord samples because mothers ate meat that ate the GMO corn, etc.
The saving seed tradition that farmers have relied on has been ruined by these corporations. Reference: Genesis 29-31 God is the master of all nature. We can’t tackle climate change without tackling agriculture, must reach farmers. Take this back to your communities and make a difference, we have to try harder and do more.
Ballot initiative in California underway to label GMOs, spread the word to help them set a precedent. Obama supported labeling during campaign [Coalition asks for GM food labeling].
Start with what people love, people can meet in the middle with gardening/farming, don’t talk about politics. Don’t ambush with information. Community gardens reconnect people the source of their sustenance.
Stunned that there has not been more reporting around the fact that the Gates Foundation is heavily invested in Monsanto. Get this information out there. Do research and share the information.
Make the land we already have more efficient. There is a lot of research to show “we can feed the world” without GMOs. [Big Ag Won’t Feed the World].
By Marcie Barnes
A panel of three experts on the discrepancy between obesity and hunger, and the global food crisis.
Moderator: Marla Camp – publisher of Edible Austin Magazine.
Feeding the world with cheap calories has only exasperated health problems, etc. will explore solutions, collectively come up with imperatives to take back to use in our daily lives.
Miller: A lot more interest from people wanting to train for starting small farms, urban gardens, school gardens, etc. in the last 5 years. Works with international partners as well as local school systems. Has an international and local perspective on hunger.
Sitchler: FoodCorps was born out of a concern for the obesity epidemic in America. Goal of how to best address those issues. Great way to reach out to children is to engage them in schools, where some eat 3 meals a day. Engage children in school gardens, bring produce from local farms into schools.
Neu: Started the modern Meatless Monday – which actually started in WWI to conserve food and help feed war-ravaged areas. The modern incarnation started in 2003. Goal to get people to eat less meat due to health and environmental impacts. Spread virally through the internet and has been featured by celebrity chefs and on major outlets.
Nuggets from panel:
Reference to Bittman’s recent article on “Is Junk Food Really Cheaper?”
We’ve created an economy/policies that create cheap food that leads to obesity when those foods are readily available and cheap.
In Haiti, the local rice costs 2x what the rice imported from America costs due to Haiti being forced to reduce their rice tariffs, and US rice farmers were receive huge subsidies, which have been increasing each year. After the earthquake in Haiti, President Clinton made a public apology for his policies which he acknowledged ruined their rice economy in order to help the US farmers. We need to look more towards production of fruits and vegetables in America and not to compete with farmers in countries where they need those kinds of calories.
Statistics on FoodCorp’s first year – built 20 new school gardens, 49 revitalized, delivered 1600 lbs. of produce to families in need, started thousands of programs. The communities are receptive. Kids are thrilled to get outside and have a “salad party.”
Policy issues regarding school gardens vary by location, FoodCorp finds it is often a misunderstanding that they can work through, barriers can be removed at the local level in many cases.
Kids are taught to give back to the community, grow a row for the Food Bank, sharing through community gardens, etc.
How to challenge the issue of subsidies – the farm bill, surveys are showing that a slight majority of people want the subsidies cut. It is a very complicated issue, it would be hard to pull out subsidies all at once and watch the farm economies in rural America tank. Perhaps we should subsidize healthy foods instead.
The American Agriculture Alliance (industry-funded) is publicly against Meatless Monday, etc. – which means they are making a difference. The US Farmers & Ranchers Association want to change the perception of farmers and big ag. We don’t want to put these companies out of business but influence they way they operate, shift their paradigms.
Cargill’s new “natural turkey” is a product of what consumers want but within the USDA guidelines they are still barn-kept, corn-fed.
SXSW Eco Session “Straight to the Point” Community Action, Safe Drinking Water, Ending the Coal Industry…
By Marcie Barnes
Experimental Data Visualization: Leveraging Personal and Community Action
Green Maps can take on different neighborhoods, different issues. Getting people outdoors in Stockholm, biodiversity in Singapore, etc. Can help map corporate social responsibility. Many tools you can repurpose for your community.
Sol Design Lab is creating solar charging stations for bikes, cell phones electric vehicles, etc. Mission: “to create interactive and inspiring solutions for urban sustainability, public art, and design.”
Using Carbon Financing to Provide Sustainable Access to Safe Drinking Water
“Environmental health is directly connected to human health…and social health” Lifestraw is a water filter that works by gravity so it is very clean. Since people are no longer boiling their water, there’s a tangible impact on the carbon market. It’s unique because it’s a way to adapt current regulation to allow for an innovative project.
No More Coal: The Business Case for Ending an Industry
(Gil Friend, CEO of Natural Logic Inc.) Coal from a business perspective purely (not health or environmental). The global subsidy to fossil fuels is range, so say 200 billion. The market value of global coal industry = $155B. If we shut this down and used the money saved on subsidies and shut down the mines, cleaned up all the rivers, air, etc. there would still be money left over. We have a society focused on just the bottom line.
The real costs of a gallon of gas are $15-$20/gallon when you consider subsidies, military, taxes, health effects. Subsidies on fossil = 6x the subsidies on clean energy. These are political decisions, not economic decisions. Nuclear subsidies at 140% the actual energy being produced. Transitions not easy – seeing some movement on wall street – different industries have different risk in terms of carbon, health, etc. Investment shifts are getting attention.
What do we do? Zero out subsidies. Have an “unusual” coalition to take down all subsidies which will shift the favor towards renewables. Demand transparency. Most subsidized companies do not disclose the subsidy amounts (or consider environmental impact, etc.) Get CFOs into the sustainability game. They own risk & value and need to be at the table. “Sometimes the invisible hand needs an invisible foot.”
Keep Austin Neutral – Austin’s Leadership in Climate Protection
They want to be the most livable city in the country. Sustainability is in the core of their city planning, and they are planning with climate change effects in mind. Plan to be using all renewable energy by 2020, have a 100% green vehicle fleet, Austin is the largest city in the country right now buying 100% renewable energy through wind power credits. In the press yesterday because of all this: http://www.environmentalleader.com/2011/10/03/city-of-austin-texas-goes-100-renewable/